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If you’re thinking about rebranding, you should be highly aware that this step is not trivial as changing logo – it’s something that would provide monumental change to your brand and your business. It’s definitely a process that’s far from being an overnight change as it can affect not only how your site looks but also how you deliver your service, content and how you connect with your visitors.
Whether you’re part of the population who just wants to change your brand to experience change or someone who has shifted your attention and passion to something new, rebranding your blog is the best way to do it. It is vital to ensure that you have already gone through every elements that you need to consider before coming up with your final decision of rebranding your blog and if you have still come up with the decision to push with the rebranding process, here are some tips that would surely allow you to learn more about how to successfully deal with this endeavor..
Before going through the process of rebranding, it is important to tell yourself if you’re ready for such a transformation or not. This kind of change needs your whole focus and commitment because once you make the leap and turn for the new direction, it would surely be near impossible to go back to what you once have. It is important to know that the process of rebranding would take a lot of things for you to do – from setting up a new blog domain, planning and developing the new appearance for your website, deciding the new content you’ll be writing about, fixing social media connections to your new blog and even bidding goodbye to your past audience and blog to make sure that they know about it.
It is not surprising if you find yourself challenged with the difficulty of finding the best name for your rebranded blog as it’s basically the first step in building a new blog. In developing a new name for your site, it is vital to make sure that it’s a name that highly rings about the new subject of your blog as this will be crucial to appeal to your new target readers.
It is vital to make sure as well, that the blog and its handles are in sync and are changed appropriately. Your previous readers and followers could also become your potential visitors to your new blog or site, making it important to inform them about the change in a not so sudden manner.
Most important of all, is making sure that you look intricately into the design changes that you have to make to your site from the logo, color schemes and more, in order to change not only how it looks and feel, but also how you deliver content through it.