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Three Crucial Tips When Picking Promotional Pens

Marketing activities take a substantial chunk of a company’s budget because it is a crucial activity which can improve the business performance and increase awareness. However, the use of promotional pens is a simple way of promoting a business yet it works effectively more than most expensive marketing strategies. A business can personalize and customize the pens in the best way to promote itself. It is not expensive to produce promotional pens, and yet it is a useful marketing tool. The following tips are crucial when you opt to purchase promotional pens for your company.

Determine a budget – What is your current expenditure on promotional products and what amount of money are you willing to dedicate to finance the purchase of promotional pens? You might not have the information regarding the cost of purchasing promotional pens if you had never used it initially for marketing. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. There are numerous promotional pen suppliers, and you can approach a couple of them to get their quotations on producing and supply the pens to the company. Take your time to compare the rates of different suppliers but do not settle for the cheapest offer because it is likely to comprise the quality of pen that it produces.

Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. Promotional pen suppliers would use either laser engraving or print the pens using a machine. Take advantage of labeling to inscribe the essential details of the company such as logo, company name, contact details and any other relevant information. This information should be both in the pens and the containers, and they must be visible to promote the company. You must also come up with a suitable pen design. If you are not conversant with existing models, the suppliers can help you choose an appropriate one.

Pen color – You can choose the best color depending on your preference, or you can opt for a combination of colors. As a company, you have colors that define your image and you can use those colors for the pens and containers. The containers are always on display, and they are visible at all times, and thus, they can improve the visibility of the company when its colors are used. Try to use bright colors that can attract the attention of people easily without straining. This process calls for inclusive participation by engaging employees and other stakeholders who can give essential suggestions.

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